Materialism:

Buy Car Online

Stanislav Shalunov, Jun 2003

Buying a car online is faster, less stressful, and cheaper than going to the dealer. You still get the usual dealer service.

For me, a car to be considered for purchase is a point in a four-dimensional space with the following coordinates:

These dimensions are pretty much orthogonal. In addition to these dimensions, people can have constraints: must seat five, should not draw excessive attention from highway patrol, can't spend more than $6k out-of-pocket, etc. Choosing a car is an optimization exercise with utility function that includes the dimensions (with various weights, if it's even linear) and with the given constraints.

Many other people would include sexiness or appeal in the dimensions list. For me personally, the sexiness dimension doesn't matter. I shall not consider it any further. If you must get a car that will help you impress your date, consider a Corvette or Viper convertible or, if you can't afford that, something faddish, like a MINI Cooper. But frankly, buying a dildo plus a practical car would be a lot cheaper (and more effective, too).

Some would consider mechanical reliability a dimension. I include that in cost. Most modern decent cars don't break often enough not to be dependable for normal transportation, so it all boils down to how much you'll spend on maintaining and repairing the vehicle.

Others still would consider fuel economy or environmental friendliness a dimension. Fuel economy is clearly part of cost. Our civilization has not yet invented any environmentally friendly cars. If you care about that, get a less costly car and donate to charities and/or spend some money on any new product (a laptop, a radio transceiver such as a cellular telephone, etc.) that uses hydrogen fuel cells. Also, support nuclear and hydro power plants! In the meantime, if you insist on an environmentally friendly vehicle, you are likely stuck with choices such as a horse-driven carriage or a rikshaw. (But my bicycle gets me to work just fine in the summer.)

Different people will have different priorities. It's best to start with understanding what is your main priority (cost, performance, comfort, or safety) and a secondary priority.

Simple Constraints

Before we go any further, some people have constraints that make the selection really simple.

Three Young Children or Four or More Children

One such constraint is the need to transport three children, none of whom are old enough to ride without a child seat, or four or more children of any age. If you are in this position, you need to get a minivan. The back seat of all but some strange cars (Mercury Marauder, anyone?) cannot safely fit three child seats: you need to loosen up the belts so that the side seats wobble and are pushed out towards the doors. This includes cars traditionally considered ``wide'' (Volvo, for example). Unless you place the safety of the children to be transported very low on the priority list, you will have to get a minivan.

No Money

There is no excuse to get a car loan (just as there is no excuse except emergency for credit card debt). Car loans have rates significantly higher than what you could get out of investments. This is because they are taken out by people who can't afford to get the car they are buying and the default rate is, therefore, high. You should be prepared to pay for your car without ``financing'' it.

You may very well be in a situation where you don't have the money to buy a car, but need it. You might be a recent graduate, a recent immigrant, or you might have married, moved out of the city where you didn't have a car and placed all your savings into a house down-payment and are not yet eligible for equity loan (house equity loans are better collateralized than car loans so the rate will be better, therefore, if you intend to pay off the loan rather than default on it, house equity loans are the better deal). (In this last case with marriage, one might ask why didn't you budget for a car purchase?..)

If you're short on money, but need to get a car, you should get an old, small Japanese car made by a second-tier company (Mazda or Nissan). This car would cost you only 10-15 cents/mile long-term and only $3-6k up front. (If you don't even have that much up front, borrow the money from your employer, a relative or a friend; ``financing'' such cars is a disaster.) The car should have 70-110 thousand miles on it, have no serious rust, and be mechanically sound. You can get mechanically sound cars in this price range. Typically they would only have one prior owner. Unless you're an automotive mechanic, you're best off getting an unbiased mechanically inclined friend (if you have one) or an independent mechanic (none of that ``1000-point dealer inspection'' nonsense with a conflict of interest) to help you select a mechanically sound car.

Such car will be cheap---both in terms of long-term cost and your up front outlay---but you give up all the other dimensions. Underpowered, noisy, smelly, with wobbly suspension, poorly working air conditioner and often uncomfortable seats, small and severely disadvantaged in multi-vehicle collisions, your car would not be a keeper. But it can be very reliable. And, remember what we started with? You had little money for a car. Well, this one is cheap.

Oh yeah, negotiate fiercely. Read up on used car salesmen's negotiation tactics and countertactics. I won't go into that. Two most important, in my opinion, rules: be prepared to walk and take your time.

A Note about Safety and SUVs

Statistically, one should be about equally concerned about safety in multi-vehicle and single-vehicle accidents. For multi-vehicle crashes, safety is, to a large extent, a zero-sum game: the occupants of the heavier vehicle are less likely to die or be seriously injured. However, there's another safety dimension: height. A higher vehicle, such as an SUV or a pickup truck is both less safe in single-vehicle crashes because of its propensity for rolling over and more likely to kill occupants of a lower vehicle, such as a car, in a multi-vehicle crash.

That's right, an SUV or a pickup is:

SUVs are also quite a bit more expensive than cars or minivans, offer less comfort, and can't compare with even very average cars in performance. Given all this, SUV buyers would appear to be dangerously irrational, if not downright delusional.

Dimension Combinations

We'll now go over various dimensions combinations to see which cars might be good if you have certain priorities. First, a word about the selection of priority dimensions. The selection is subjective and there is, of course, no single answer. However, here are some sample arguments that help to eliminate dimensions. You can decide which of these arguments apply to you personally. To help in the selection, I provide counterpoints; if a counterpoint applies strongly to you, you might wish to consider the dimension more seriously.

Cost
If the cost of transportation is an insignificant fraction of your other expenses you might not bother about it. (Counterpoint: The vast majority of people will be concerned about cost; for most, it should be the main priority.)
Performance
What are you going to do with the car? Where can you enjoy a well-performing car? If you just want to have a car that's ``fun to drive,'' you might actually want a car that's not a good performer so that you can come closer to the limits of its abilities without being hauled off to jail for reckless driving. If you want to go to autocross events and the like, is this really something that should govern the selection of such an expensive thing as a car? You're going to spend most of the time driving it on public roads anyway. (Counterpoint: a well-performing car is one that makes it easier to avoid accidents; this is true whether you drive it at its abilities or go slow. If you're a good driver---and you can improve at a performance driving school---a better performing vehicle is also a safer one.)
Comfort
Any new car bought today will have very nice suspension, air conditioner, and quite comfortable seats. No matter what you buy, you'll be traveling with more comfort than royalty used to have on the road 100 years ago. (Counterpoint: While all that is true, noise levels can still vary quite dramatically in different cars; beyond a certain threshold, noise becomes tiresome and the resulting fatigue will diminish safety. Also, if the car has more than one driver, having a convenience feature that allows you to restore your settings before you start driving will ensure that you always drive with the mirrors set for you, not for your spouse; driving a a car where everything is set just right is safer.)
Safety
Car accidents are the number two cause of preventable death in the US, after medical mistakes. However, the dangers of driving are distributed unevenly: if you barely ever drive to the grocery store, your concerns about safety might already be more than fully satisfied by mandatory government crash testing and you should, instead of worrying about automobile safety, spend your energy somewhere else. (Counterpoint: Many times more people are injured in car accidents than killed; having a safer car might mean the difference between driving your car away from a minor accident scene and being driven away in an ambulance to recover in the hospital later, after perhaps having lost wages and with potential lasting damage to your body.)

So, what are your priorities?

Performance, Comfort, and Safety

If you only care about performance, comfort, and safety (and don't care about cost), you're in luck! You can have it all. You should get a BMW M5 or a Mercedes S600. That one was too easy. (But, really, if you don't care about cost, you can get amazing things, such as the attentive, efficient, and hard-working personal assistant who printed this web page out and highlighted this section for you. Note: the web has something to do with computers and is one of those places, along with the library, where your assistant fetches you information.)

Subsequently, I will assume that you have at least a secondary concern about cost.

Performance, Cost

No real contest here: Subaru Impreza WRX. Mazda Miata used to dominate this category (as Edmunds editors put it, ``it's more fun to drive a slow car fast than a fast car slow''), but the WRX wins now. If cost is less important, BMW 3 series (M3 is the best). If you are going to get WRX STi, keep in mind not only the initial higher outlay, but the flashiness and all the extra attention from highway patrol. Note: a front-wheel-drive performance car is an oxymoron.

If you really want performance and can pretty much forget about cost, practicality, hassle from highway patrol and all, you need to get the Dodge Viper (the baddest machine under $200k---before you buy a Viper, you can try racing it at an autocross course at Skip Barber performance driving school), or perhaps an Acura NSX (mid-engine, so inherently better handling), or a Porsche (mid-engine). If you demand good bang for the buck, but the WRX is too small a beast, a WRX STi, a Honda S2000, or a Corvette Z06 might be what you want (the STi has more space, but Honda's a convertible, if that strikes your fancy). If you want a relatively inexpensive mid-engine car, Toyota MR2 is the only choice available.

I mostly leave out the exotics with price tags outside of the Milky Way, but include two Ferraris (with the lowest and the highest sticker prices in the Ferrari line) just to see how they stack up in terms of power-to-weight ratio.

Here's a quick summary (for year 2003):
hpkg$$/milehp/kgbang/buck
Subaru Impreza WRX STi3001470315000.540.2040.378
Chevrolet Corvette Z064051410526000.770.2870.373
Subaru Impreza WRX2271400243000.470.1620.345
Honda S20002401270329000.550.1890.344
Ford Mustang SVT Cobra3901715382000.710.2270.320
Toyota MR2 Spyder1381000250000.450.1380.307
Mazda Miata1421100212000.430.1290.300
Dodge Viper SRT-105001530808001.160.3270.282
BMW M33331550547000.800.2150.269
BMW 325i1841460331000.540.1260.233
Porsche Boxster S2581320551000.780.1950.251
Porsche 911 Carrera3151420924001.170.2220.190
Acura NSX2901430898001.170.2030.173
Ferrari 360 Modena4001390145200?.??0.288?.???
Ferrari Enzo6601364644700?.??0.484?.???
Notes:

Comfort, Cost

A Lexus or an Acura would suit you well. But is comfort really so important that you put it ahead of safety, performance, and cost?

Safety, Cost

One of the three good minivans, followed by Ford Crown Victoria (also known as Mercury Grand Marquis). Just look at the crash scores and statistics. If cost is much less of a concern and comfort is a consideration, you might also look at Volvo S80, but you would get little or no safety improvement out of it over the Crown Vic---and it is still not as safe as a minivan.

Cost, Safety

Subaru Legacy. If you need more space than that, one of the three good minivans.

If you're more concerned about cost (but not to the degree of the buyer of a seriously used econobox), you should consider a Honda Accord. One of the most reliable and economical cars, it is also one of the best cars to be in if one is unfortunate enough to end up in a single-vehicle collision.

Cost, Performance

If your primary consideration is cost, you should really try to talk yourself out of buying a performance car (I'm trying it hard on myself and have not yet caved in!). The WRX is what you're looking at. It is not inexpensive. The initial outlay may not be significantly larger than the initial outlay for a cheaper car, but insurance costs and premium fuel will over time make a hole in your pocket.

I'm not really sure what to say here. When my Mazda econobox dies, I'll look closely into this category. Perhaps a used BMW 3 series or a used WRX? But some of the performance cars have been seriously abused by their prior owners---and, I presume, the fraction of abused cars is higher among used performance cars for sale than among performance cars in general.

New or Used

The significant fall in price of fairly new vehicles either reflects their poor reliability or doesn't happen.

Unless one is buying a rather old car that is not as comfortable as when it was new and not as safe as more modern cars, either new or used can be more costly, but new is more predictable. Buying a vehicle new and driving it until it breaks really badly (while maintaining it properly) seems to be a reasonable strategy.

However, bargains can be had with used cars, but not with new cars. A bargain is a car that you know was maintained properly (typically by an acquaintance or a relative) and whose owner irrationally wants to get a newer and more fashionable car or whose owner's circumstances have changed (perhaps marriage and children). The car must also suit your needs. The probability of coming upon such a bargain is small but there's no reason not to jump on it if it does come up. Just keep in mind that you'll likely end up driving the faddish car of yesteryear.

If you are buying a used car, know how to estimate its value properly. In particular, the Blue Book (and all the other colors) does not publish the estimate you want: it publishes the average asking (initial) price, not the actual sale price. Dealers often use this to trick the buyer into thinking that the car is cheap: ``Look, it's already below Blue/Black Book, and here's the book, let me show you.'' Edmunds gives you a better value estimate with its True Market Value (TMV) measurement.

Minivans

Three minivans of very similar designs compete against each other for the title of the best minivan: The Odyssey has more power than the other two (a deciding factor for me, given the absense of other major differences), but all are quite close. The Sienna is a tad less safe than the other two. The Odyssey and the Windstar are probably the safest vehicles on the market. The Odyssey is likely to be the most comfortable of the three; it also has the fold-away third row seat that vanishes into the floor and leaves it flat. To me, Honda wins. If one had to buy a vehicle made by a US company for sentimental or other reasons, he would not give up much by going with the Windstar.

Honda makes the Odyssey in two trim levels: LX and EX (there are also leather and navigation options if one is into luxuries). The only worthwhile feature of the EX that the LX does not have is the auto-off headlights (the LX will play a warning chime when driver's door is opened after the engine is shut down if the lights are on, but won't turn them off and won't give any warning if the driver exits through a different door). To me it's rather clear that this feature, while useful, is not worth the price hike. One also gets some useless or worse than useless features with the EX, such as power sliding side doors (remotely controlled from the key fob, no less!). True to its American origin, even the LX trim level has several cup holders per seat; can someone explain cup holders to me? I don't remember ever using one.

Buying Process

This only applies to a new vehicle.

Forget going to the dealer and negotiating hard. Forget those ``Internet printouts,'' friends, and pads that are supposed to scare the floor salesman. You're not going to waste your time while the floor salesman goes ``to the manager to see if they can come down any more'' (yeah, right: where's that coffee machine?). You're buying through the guy whose business card says ``Internet manager'' or ``Fleet Manager.'' And you're getting a better price with much less hassle.

Steps:

  1. Research the vehicle you want and know the exact model, trim level, model year, color, and optional equipment (don't take any dealer-installed optional equipment).
  2. Go to the nearest dealer that has what you want, come to any salesman and say that you want to test-drive the car, but would not be buying anything today.
  3. Learn dealer cost: invoice price (can find on Edmunds) minus holdback (depends on manufacturer, often something like 3% of MSRP) minus incentives (can find on Edmunds, be sure to use your zip code to learn about regional ones).
  4. Learn what others are paying in your area (look up True Market Value on Edmunds), compare to dealer cost and decide how much you're willing to spend at most---this should be less than TMV.
  5. Use dealer locate sites such as cars.com, autobytel.com, automotive.com, edmunds.com, and whatever else Google throws your way, to find and contact dealers via email about the model you want.
  6. Respond with a form letter to everyone who writes to you (that you think is a reputable dealer) and say that you:
  7. When offers come in, write to everyone in the running but the lowest bidder with the amount of the lowest bid (the drive-away price), ask if they can beat the low bid (they were supposed to have given you their best bid already, but I discovered that they will go down further still, so don't leave money on the table), and thank them for working with you.
  8. Eliminate from the running those who do not beat the lowest bid. If anyone beats the previous lowest bid, go to the previous step.
  9. Have your insurance agent fax proof of insurance to the lowest bidder. Confirm method of payment (cashier's check or personal) and obtain the necessary payment instrument from your bank. Fax in your driver's license if required.
  10. Go to the dealership when agreed. Inspect the vehicle carefully; take your time. Give them the check and drive the vehicle away if nothing wrong found.
With this procedure I bought my Odyssey with no hassle at about $100 above invoice and significantly below TMV and paid less for documentation than the dealer paid for my license plates (many buyers pay above MSRP for it and then are hit with funny ``documentation'' fees). Based on what I have read, I was prepared to pay more and would end up doing so if I went to a dealer. I would also have wasted a lot of time. The dealer was OK with the transaction because I wasted none of their time and they sold me a minivan that just arrived on their lot, so they kept almost all the holdback.

References


I am not a car expert. This document is an amateur's personal opinion only.